Rental SD Privacy Policy

Introduction


This Privacy Policy outlines Rental SD (" we ", " our " or " the Company ") practices with respect to information collected from users who access our website at www.rentalsd.com (" Site "), or otherwise share personal information with us (collectively: " Users ").


Grounds for data collection


Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter " Personal Information ") Rental SD processes personal information only as reasonably necessary for legitimate business and property-management purposes, including:

  • Providing requested services: To respond to inquiries, communicate with property owners, tenants, applicants, vendors, and other individuals who contact us.
  • Contractual purposes: To establish, perform, and manage agreements and transactions, including property management, leasing, rental applications, and related services.
  • Legal and regulatory compliance: To comply with applicable federal, state, and local laws, regulations, court orders, and other legal obligations.
  • Legitimate business purposes: To operate and improve our business and website, maintain records, communicate with customers, protect our systems and services, prevent fraud or unauthorized activity, and protect our legal rights.
  • Consent: Where required or appropriate, we may process personal information based on your consent. You may withdraw consent where applicable, although doing so may affect our ability to provide certain services.


Rental SD does not collect or process personal information beyond what is reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted by applicable law.


This is necessary for the performance of our contractual obligations towards you and providing you with our services, to protect our legitimate interests and for compliance with legal and financial regulatory obligations to which we are subject.


When you use the Site, you consent to the collection, storage, use, disclosure and other uses of your Personal Information as described in this Privacy Policy.

We encourage our Users to carefully read the Privacy Policy and use it to make informed decisions.


What information we collect?


We collect two types of data and information from Users.


The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (" Non-personal Information "). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g. pages viewed, online browsing, clicks, actions, etc.).


The second type of information Personal Information which is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. Such information includes:

  • Device Information: We collect Personal Information from your device. Such information includes geolocation data, IP address, unique identifiers (e.g. MAC address and UUID) and other information which relates to your activity through the Site.
  • Registration information: When you register to our Site you will be asked to provide us certain details such as: full name; e-mail or physical address, and other information.


Depending on how you interact with Rental SD, we may collect the following types of personal information:

  • Contact Information: Name, email address, telephone number, mailing address, and other information you provide when contacting us.
  • Property Information: Property address, ownership information, property details, and information you provide when requesting property management or leasing services.
  • Rental Inquiry Information: Information provided when you inquire about a rental property, request a showing, or communicate with us regarding a property.
  • Applicant Information: Information submitted as part of a rental application, which may include employment, income, rental history, financial information, and other information necessary to evaluate an application.
  • Identity and Verification Information: Information used to verify identity or eligibility when required for our services.
  • Payment Information: Information necessary to process payments or other financial transactions, where applicable. Payment information may be processed directly by third-party payment providers.
  • Communications: Emails, messages, telephone communications, and other correspondence you have with Rental SD.
  • Website Usage Information: IP address, browser type, device information, pages visited, referring websites, dates and times of visits, and other information collected through cookies, analytics, or similar technologies.
  • Employment or Professional Information: Employer name, job title, employment history, or other professional information when voluntarily provided for rental, property-management, or business purposes.
  • Other Information You Provide: Any other information you voluntarily submit through our website or in connection with our services.


Rental SD only collects personal information reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted by applicable law.


How do we receive information about you?


We receive your Personal Information from various sources:

  • When you voluntarily provide us your personal details in order to register on our Site;
  • When you use or access our Site in connection with your use of our services;
  • From third party providers, services and public registers (for example, traffic analytics vendors).


What information we collect?


We do not rent, sell, or share Users' information with third parties except as described in this Privacy Policy.


We may use the information for the following:

  • How We Use Personal Information: Rental SD may use personal information to respond to inquiries; market and lease rental properties; process rental applications and tenant screening; provide property management services; communicate with owners, tenants, applicants, vendors, and other parties; coordinate maintenance, inspections, repairs, and property access; process transactions and payments; verify information; maintain business records; operate and improve our website; conduct analytics and marketing where permitted; prevent fraud and unauthorized activity; comply with legal and regulatory requirements; establish or defend legal claims; and perform other purposes disclosed at the time information is collected or otherwise permitted by law.
  • Communicating with you - sending you notices regarding our services, providing you with technical information and responding to any customer service issue you may have;
  • To communicate with you and to keep you informed of our latest updates and services;
  • To serve you advertisements when you use our Site (see more under "Advertisements");
  • To market our websites and products (see more under "Marketing");
  • Conducting statistical and analytical purposes, intended to improve the Site.


In addition to the different uses listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies and subcontractors.


In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our trusted third party providers, who may be located in different jurisdictions across the world, for any of the following purposes:

  • Hosting and operating our Site;
  • Providing you with our services, including providing a personalized display of our Site;
  • Storing and processing such information on our behalf;
  • Serving you with advertisements and assist us in evaluating the success of our advertising campaigns and help us retarget any of our users;
  • Providing you with marketing offers and promotional materials related to our Site and services;
  • Performing research, technical diagnostics or analytics;


Third Parties With Whom We May Share Personal Information


Rental SD may disclose personal information to third parties when reasonably necessary to provide our services, operate our business, process transactions, comply with legal requirements, or protect our rights and the rights of others. Depending on how you interact with us, these third parties may include:

  • Property Owners and Authorized Representatives: Property owners and individuals authorized to act on their behalf when information is necessary to manage, lease, maintain, or administer a property.
  • Property Management and Leasing Platforms: Property management software and technology providers, including AppFolio, used to manage properties, leases, communications, maintenance, accounting, payments, applications, and related activities.
  • Tenant Screening and Consumer Reporting Providers: Third-party providers that assist with rental applications, identity verification, credit reporting, rental history, eviction records, criminal-history information where legally permitted, and other tenant-screening services.
  • Electronic Signature Providers: Services such as DocuSign used to electronically execute leases, agreements, disclosures, notices, and other documents.
  • Payment Processing and Financial Service Providers: Companies that process rent, deposits, fees, invoices, refunds, or other financial transactions.
  • Property Listing and Advertising Services: Third-party platforms, including Zillow and other rental listing or advertising services, that assist with marketing available properties, receiving rental inquiries, scheduling showings, and communicating with prospective tenants.
  • Google Services and Analytics: Google Analytics may be used to collect information about how visitors interact with our website, such as pages viewed, traffic sources, device information, and general usage patterns. We may also use Google Ads and related Google advertising technologies to advertise our services or properties, measure advertising performance, and understand how users interact with our advertising and website.
  • Meta/Facebook Services: We may use services provided by Meta Platforms, Inc., including Facebook or Instagram advertising and related tracking technologies, to market our services or properties, measure advertising effectiveness, and understand interactions with our website and advertisements.
  • Security and Verification Services: Services such as Google reCAPTCHA may be used to help protect our website and forms from spam, automated activity, fraud, and abuse. These services may collect information about your device, browser, and interactions with the website for security and verification purposes.
  • Website Chat and Communication Services: If available on our website, third-party chat, messaging, or communication services may collect information you provide during an online conversation or interaction with Rental SD.
  • Maintenance and Service Providers: Contractors, repair companies, plumbers, electricians, pest-control companies, cleaning companies, landscapers, inspectors, emergency service providers, and other vendors providing services related to managed properties.
  • Real Estate Professionals: Real estate brokers, agents, cooperating leasing professionals, and other licensed professionals when necessary to facilitate a transaction or provide property-related services.
  • Professional Advisors: Attorneys, accountants, insurance providers, consultants, and other professional advisors assisting Rental SD or its clients.
  • Government and Regulatory Authorities: Government agencies, courts, law enforcement, housing authorities, or other governmental entities when required or permitted by applicable law.
  • Website Hosting and Technology Providers: Companies providing website hosting, cloud storage, security, technical support, communications, analytics, and other technology services.
  • Marketing and Advertising Providers: Service providers that assist with property advertising, marketing, communications, audience measurement, and evaluating the effectiveness of our marketing activities.
  • Parties Involved in Business Transactions: Third parties involved in a merger, acquisition, sale, financing, reorganization, transfer of assets, or similar business transaction, subject to applicable law.
  • Other Parties With Your Authorization: Individuals or organizations when you direct us to share your information or otherwise provide authorization.


Rental SD does not disclose personal information to third parties beyond what is reasonably necessary for the purposes described in this Privacy Policy, as authorized by you, or as otherwise permitted or required by applicable law.


We may also disclose information if we have good faith to believe that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies (including our Agreement), including investigations of potential violations thereof; (iii) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; or (vi) for the purpose of collaborating with law enforcement agencies and/or in case we find it necessary in order to enforce intellectual property or other legal rights.


User Rights


You may request to:

  1. Receive confirmation as to whether or not personal information concerning you is being processed, and access your stored personal information, together with supplementary information.
  2. Receive a copy of personal information you directly volunteer to us in a structured, commonly used and machine-readable format.
  3. Request rectification of your personal information that is in our control.
  4. Request erasure of your personal information.
  5. Object to the processing of personal information by us.
  6. Request to restrict processing of your personal information by us.
  7. Lodge a complaint with a supervisory authority.


However, please note that these rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements.


If you wish to exercise any of the aforementioned rights, or receive more information, please contact our Data Protection Officer ("DPO") using the details provided below:

info@rentalsd.com | 760.431.5570


Retention


We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time.

Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations.


We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.


Cookies


We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services.


A "cookie" is a small piece of information that a website assign to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services.


The Site uses the following types of cookies:

a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed;

b. 'persistent cookies' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in;

c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.


Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.


We also use a tool called "Google Analytics" to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, and what other sites they used prior to coming to this Site. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google's ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.


Third party collection of information


Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to.

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties which we may disclose information as set forth in this Privacy Policy.


How do we safeguard your information?


We take great care in implementing and maintaining the security of the Site and your information. [explain about your security practices, such as: we employ industry standard procedures and policies to ensure the safety of the information we collect and retain, and prevent unauthorized use of any such information, and we require any third party to comply with similar security requirements, in accordance with this Privacy Policy]. Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse our Site, and we make no warranty, express, implied or otherwise, that we will prevent such access.


Transfer of data outside the EEA


Please note that some data recipients may be located outside the EEA. In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection.


Advertisements


We may use a third-party advertising technology to serve advertisements when you access the Site. This technology uses your information with regards to your use of the Services to serve advertisements to you (e.g., by placing third-party cookies on your web browser).

Personalized Advertising: Rental SD may use Google Ads, Meta/Facebook, and similar advertising and analytics technologies to promote our properties and services, measure advertising performance, and provide more relevant advertisements. These services may use cookies, pixels, or similar technologies. You may manage or opt out of personalized advertising through applicable third-party privacy and advertising settings, your browser or device settings, or other legally recognized opt-out mechanisms. Opting out of personalized advertising does not mean you will stop receiving advertisements; they may simply be less relevant to you. Where required by law, Rental SD will provide additional mechanisms to opt out of the sale or sharing of personal information for cross-context behavioral advertising.


You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA"). For more information about this practice by NAI and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: http://optout.networkadvertising.org/#/ and http://optout.aboutads.info/#/.


Marketing


We may use your Personal Information, such as your name, email address, telephone number, etc. ourselves or by using our third party subcontractors for the purpose of providing you with promotional materials, concerning our services, which we believe may interest you.

Out of respect to your right to privacy we provide you within such marketing materials with means to decline receiving further marketing offers from us. If you unsubscribe we will remove your email address or telephone number from our marketing distribution lists.

Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.


Corporate transaction


We may share information in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, the transferee or acquiring company will assume the rights and obligations as described in this Privacy Policy.


Minors


We understand the importance of protecting children's privacy, especially in an online environment. The Site is not designed for or directed at children. Under no circumstances shall we allow use of our services by minors without prior consent or authorization by a parent or legal guardian. We do not knowingly collect Personal Information from minors. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at info@rentalsd.com.


Updates or amendments to this Privacy Policy


We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy Policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Platform, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.


How to contact us


If you have any general questions about the Site or the information we collect about you and how we use it, you can contact us at info@rentalsd.com.


Last Modified

10/02/2026